Search Content

WhitePapers


Oracle Magazine

Oracle Magazine contains technology strategy articles, sample code, tips, Oracle and partner news, how to articles for developers and DBAs, and more. Oracle (NASDAQ: ORCL) is the world's largest...Read More


Which CMS Is Right For Me?

If you're wondering which CMS is the right one for your organization, this comprehensive guide will take you through the various options available, detailing the pros and cons of each. Download...Read More


Sales Force Automation Comparison Guide

Businesses of all sizes can benefit by automating all aspects of their sales processes with an SFA (Sales Force Automation) solution. But due to the sheer number of features that most SFA solutions...Read More


How to Buy a Phone System

Considering a new phone system for your business? The Phone System Buyer's Guide from VoIP-News provides you with all of the information you need to make a more informed decision. The Guide helps you...Read More




View All Whitepapers

For Internet Companies, Profits Are Inversely Proportional to International Eyeballs

Internet companies are slowly beginning to realize that more eyeballs don't necessarily translate into more advertising dollars and what really matters is the location of these eyeballs.

Facebook has more than 200 million members worldwide who spend around 3.5 billion minutes on the site each day. Visitors to YouTube watch around 5.8 billion video clips each month and more than 50% of the YouTube audience is based outside the United States.

While these numbers definitely sound very impressive, Internet companies are slowly beginning to realize that more eyeballs don’t necessarily translate into more advertising dollars and what really matters is the location of these eyeballs.

World Map of Internet Ad Dollars

An NYT report says that the number of Internet users in developing countries (like India) is rising rapidly but web companies are still pulling out due to the high bandwidth costs and low advertising rates.

The CEO of Veoh has this to say about users in Africa, Asia, Latin America and Eastern Europe:

..these people are so hungry for this content. They sit and they watch and watch and watch. The problem is they are eating up bandwidth, and it?s very difficult to derive revenue from it.

And he’s isn’t alone in saying the people in developing countries aren’t really interested in online advertising. The chief of Joost too suggests that video companies should pull out of Asia, Latin America and the Middle East if “they really want to make money”.

For Internet Companies, Profits Are Inversely Proportional to International Eyeballs - Published at Digital Inspiration (RSS)


Related Salesforce Consulting Articles

Export all your Files from Google Pages as a Zip


Learn how to export all your files and documents from Google Page Creator as a zip archive for personal...

Read more about Export all your Files from Google Pages as a Zip...

SaaS in China


Besidesmy technical role indeveloping SaaS architecture guidance, I've had the privilege to be deeply involved in molding the SaaSindustry in China. Over the course of the last year, I've travelled to different citiesin China, working with my...

Read more about SaaS in China...