Search Content

WhitePapers


Which CMS Is Right For Me?

If you're wondering which CMS is the right one for your organization, this comprehensive guide will take you through the various options available, detailing the pros and cons of each. Download...Read More


Sales Force Automation Comparison Guide

Businesses of all sizes can benefit by automating all aspects of their sales processes with an SFA (Sales Force Automation) solution. But due to the sheer number of features that most SFA solutions...Read More


Oracle Magazine

Oracle Magazine contains technology strategy articles, sample code, tips, Oracle and partner news, how to articles for developers and DBAs, and more. Oracle (NASDAQ: ORCL) is the world's largest...Read More


How to Buy a Phone System

Considering a new phone system for your business? The Phone System Buyer's Guide from VoIP-News provides you with all of the information you need to make a more informed decision. The Guide helps you...Read More




View All Whitepapers

Out with the old, in with the YES WE CAN!

The web world is watching the transition of power from the old administration to the new Obama team with keen interest. Already weve seen the switch between the previous version of whitehouse.gov to the new version.

(The new version validates to W3C standards, by the way.) With this redesign comes better access to information, a more approachable design and a new Creative Commons license for its content.

Additionally, Kottke points out that the robots.txt file has also changed from almost 2400 disallows down to only one. Thats a serious change in transparency.

But one of the more visible examples of the shift in our governments use of the web comes with the change in guard of TheWhiteHouse Twitter account.

Below is a screenshot illustrating the Bush teams use of Twitter and the change to Obamas team. Both are using it to announce key events or PR-like topics. But notice the differences in formatting Bushs team never made it under the 140 character limit. Its almost as the text in the Twitter stream is grabbed from the first couple of lines of a press release. (I cant verify this as the links are all broken now that the new whitehouse.gov site is live). After the shift, you can see Obamas team making better use of the brevity that Twitter encourages. The messages are concise and to the point. Nothing is obscured by trailing or sentences being cut short.

This is another clear example of how the new government gets it. Its also an indication that the brilliance that was the campaigns use of social media will continue on into the new administration.

TheWhiteHouse Twitter page


Related Salesforce Consulting Articles

Best Thing about the Salesforce-Google Toolkit


As you probably know, Salesforce announced the Google Data API Toolkit on Monday. The new Force.com Toolkit for Google Data APIs provides a free and open-source set of tools and services that developers can use to take advantage of Google Data APIs...

Read more about Best Thing about the Salesforce-Google Toolkit...

CRM and improving order fulfillment...


As Ive touched on in previous posts, the art of getting value out of CRM is to embed key business processes within the technology. While a lot of attention gets paid to sales and marketing processes, downstream areas, such as order fulfilment,...

Read more about CRM and improving order fulfillment......